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Studio · 04 / 04

Commercial Studio: wholesale, strategy, trade shows and events for jewellery brands

Representation is the part of the work that happens in rooms, in front of buyers, with the collection in your hands rather than in a deck.

Discuss Commercial Studio Request a quote: Commercial Studio
A collection presented on a velvet tray.Watch the film: Commercial Studio
A collection presented on a velvet tray.

What Commercial Studio does

  • Commercial representation for jewellery designers and brands

    Your collection presented to buyers in person, on your behalf: in a showroom, at a buyer’s own table, or wherever the collection is being looked at.

    The collection is carried into the room by someone who can answer for it: what it is made of, what it takes to make, and what a buyer would be committing to. What comes back afterwards is what was said, rather than an impression of it.

  • Wholesale and account management

    Selling in, and looking after the accounts that follow.

    The house opens the account, agrees the terms, and stays with it through the reorders, the returns and the season the buyer forgets to call.

  • Strategy and business development

    Where a brand sells next, and how it gets there.

    Which doors to open, in what order, and what has to be true of the collection before they are worth knocking on. It is written down as a plan a season can be held against.

  • Trade shows

    The trade calendar, worked on your behalf.

    Which fairs a collection belongs at, what has to be ready and by when, and who stands behind the table. The pieces are packed, presented and accounted for by the house.

  • Direct-to-consumer events and exhibitions

    Rooms where the pieces meet the people who wear them.

    A room, a date and an invitation list, with the pieces laid out to be handled rather than looked at through glass. The house runs the evening and records what was asked about, which is worth as much as what left with someone.

How it starts

  1. You say what you would like to discuss, and the days that suit you.

  2. We confirm a time by email, within two working days.

  3. A first conversation by video, to hear your brief before anything is agreed.

Every piece of work is quoted to its brief.

Questions

Who is Gemlea for?

Jewellery designers and brands, not private collectors.

Can you represent our brand at trade shows?

Yes. Gemlea Commercial Studio provides commercial representation for jewellery designers and brands, including wholesale and account management, strategy and business development, trade shows, and direct-to-consumer events and exhibitions.

Can we start working with you at any stage?

Yes. Gemlea meets you and supports you at any point of your jewellery business and journey, whether that is a single sourcing brief or a full collection from concept to production.

What about fees, minimums, lead times or NDAs?

We agree this in the brief, project by project, as it depends on what you need from us.