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Gemlea · For designers & brands · London

For the love of gems and the humans behind them.

Design, gem sourcing, branding and commercial representation for jewellery designers and brands.

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For the love of jewellery and the relationships that manifest it. For jewellery creators, in honour of their craft, creativity and storytelling. With you, at every step of the journey.

Who we are

A female-led team of gem and jewellery professionals.

We offer 360-degree services to jewellery designers and brands. From gem sourcing and gemmology to design, product development and manufacturing, and from brand development to marketing and commercial representation, we meet you and support you at any point of your jewellery business and journey.

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  1. 01Creative Atelier
  2. 02Source
  3. 03Branding Laboratory
  4. 04Commercial Studio

Source

Gem sourcing, and the auction floor.

Special cuts and carvings, inlays and anything gemstone related.

Source

What we do

Four studios, one journey.

01 / 04

Creative Atelier

From a first sketch to a finished collection.

  • Concept and collection developmentFrom initial sketches to a full, commercially minded collection.
  • Jewellery designTechnical drawings and CAD.
  • Gem sourcingWe source stones for your collections to your brief, through gem dealers and cutters. Special cuts and carvings, inlays and anything gemstone related.
  • Fine jewellery productionGold, platinum, silver, titanium and alternative materials: from the very first samples, prototyping and product development to managing the full production process on your behalf.
  • Paint-ups and jewellery gouacheHand-painted gouache renderings of each design.
Discuss Creative Atelier Request a quote: Creative Atelier

Creative Atelier in full

02 / 04

Source

Gem sourcing, and the auction floor.

  • Gem sourcingWe source stones for your collections to your brief, through gem dealers and cutters. Special cuts and carvings, inlays and anything gemstone related.
  • Auction sourcingWe search the auctions against your brief. Gems, vintage or estate pieces: your choice.
Discuss Source Request a quote: Source

Source in full

03 / 04

Branding Laboratory

The brand, and how it is told.

  • Brand development and marketingFor jewellery designers and brands.
  • Brand identity and collection alignmentThe mark, the type and the colours, set against the collection rather than beside it.
  • Lookbooks and line sheetsWhat a collection is shown in, and what it is ordered from.
  • Press and editorial relationsEditors written to about a piece, and the samples that follow.
  • Content and socialPictures and words that follow the collection rather than the calendar.
  • Launch campaignsA date, a set of pictures, and the order people see them in.
  • Brand collateral: the box, the book, the cardWhat a piece is handed over in, and what goes with it.
  • Jewellery pricingWhat a piece can be asked for, where it is being sold.
Discuss Branding Laboratory Request a quote: Branding Laboratory

Branding Laboratory in full

04 / 04

Commercial Studio

Commercial representation for designers and brands.

  • Commercial representation for jewellery designers and brandsYour collection presented to buyers in person, on your behalf: in a showroom, at a buyer’s own table, or wherever the collection is being looked at.
  • Wholesale and account managementSelling in, and looking after the accounts that follow.
  • Strategy and business developmentWhere a brand sells next, and how it gets there.
  • Trade showsThe trade calendar, worked on your behalf.
  • Direct-to-consumer events and exhibitionsRooms where the pieces meet the people who wear them.
Discuss Commercial Studio Request a quote: Commercial Studio

Commercial Studio in full

A pear-shaped neon blue-green Paraíba tourmaline.

Stone of the week

Paraíba tourmaline

pear

Book a call The materials

The materials

Gems, metals and the making.

An oval royal-blue sapphire.
Sapphire · oval
A cushion-cut red ruby.
Ruby · cushion
An emerald-cut green emerald.
Emerald · emerald cut
A round brilliant-cut diamond.
Diamond · round brilliant
A pear-shaped neon blue-green Paraíba tourmaline.
Paraíba tourmaline · pear
A black opal cabochon with green, blue and orange fire.
Opal · cabochon
A plain polished yellow gold band.
Yellow gold · 18 carat
The same plain band in rose gold.
Rose gold · 18 carat
The same plain band in platinum.
Platinum · 950
The sapphire ring as its gouache paint-up: the band in matte painted gold, the stone in painted blue.
The paint-up · gouache
The same ring carved in green jeweller’s wax.
The wax · carved
The same ring as a raw, unpolished gold casting.
The casting · raw gold
The finished ring: an oval sapphire in yellow gold with baguette diamonds.
The finished ring · sapphire, gold, diamonds

Begin

Book an online video consultation.

Wherever you are in your jewellery business, we will meet you there. Tell us a little about yourself and we will arrange a time to talk.

  1. 1You say what you would like to discuss, and the days that suit you.
  2. 2We confirm a time by email, within two working days.
  3. 3A first conversation by video, to hear your brief before anything is agreed.
Book a video consultation Request a quote

Every piece of work is quoted to its brief.